Introducing
Why and How Dynamic Headlines Increase Purchase Intent
Dynamic headlines are simple to add pieces of dynamic content that can increase purchase intent. Learn more about what they are, how and why they work.
What are dynamic headlines?
Dynamic headlines are personalized generated content inserted into headlines on a product page. The content is generated via a large language model based on the context the page was visited in. This context can be the search query, ad campaign, or referring content. Anything that can be used to understand and match the users intent.
For example if a user is searching for "best reel for bass fishing" they may click through to a blog titled "best bass fishing rods 2023". This may link them then to your product page. A dynamic headline may display a short blurb tying the product, a fishing rod, back to the intent which was for bass fishing.
Why use dynamic headlines?
Dynamic headlines directly tie a users visit to their search intent. This helps to build trust and confidence in the product. It also helps to build a connection between the user and the product. This connection can help to increase purchase intent.
We tested this with a customer research survey, asking users to rate their purchase intent in two different surveys. One with and one without a dynamic headline. The results showed a 5% lift in purchase intent across the 60 participants.
As most entrepreneurs are familiar with, asking people their purchase intent isn't the best indication they'll actually convert. That being said, accounting for this "exuberance" the rates are still appreciably different. Conversion rates are the true indicator of purchase intent. This is why we are running a test with our case study brand to see how purchase rates actually compare with live data conversions. We'll have some real data in the coming months to show how this and other Hypersonal features perform.
How do I use dynamic headlines?
Hypersonal makes it easy to add dynamic headlines to your product pages, through our dynamic headline theme block for Shopify. We also provide an API for custom integrations. You can sign up for the waitlist below to get started. We'll let you know when it becomes available to you.
Signing up now will mark you as an early adopter, giving you discounted plans as well as early access to game changing features that leverage generative AI not available anywhere else.
